There are lots of people who don’t have any idea of what SEO is and how to take advantage of it, in spite of having their own site. SEO or Search Engine Optimization is the process of developing web pages and application of strategies to help it rank higher on search engines. Your site will get all the traffic it needs if your page is found on the first page of Google and other popular search engines.
SEO is divided into two categories – the Off-Page and On Page SEO
On Page SEO includes work like meta tags and descriptions, internal linking, page titles and others.
Off Page SEO on the other hand, are the strategies you do offline like article submission, blog and forum marketing, social networking and more.
In this article, we will focus mainly at On-Page Search Engine Optimization factors and the things you can do to improve your position on search engines.
- 1 ON-Page Factors
- 2 Content Factors
- 3 Media Optimisation
- 4 Site factors
- 5 Domain factors
Your site’s ability to rank can be affected by on-page factors if optimized accurately. The essential factors that can greatly impact your search engine rankings are as follows:
Title and Meta Description Tag
The title is a vital SEO factor on your website. A unique and catchy title can make your posts or pages appealing to your target market. It should contain the primary keywords. Title tag helps search engines understand what your page is about. Make sure it leaves a lasting impression to people. This is used in 3 key places – the web browsers, SERPs or Search Engine Results Pages and social networks.
Most people forgot to add a meta description to their pages. They didn’t know it plays a vital role in page ranking. A meta description is an HTML that summarizes what your page is all about. It is around 50–60 characters long. Google and other search engines often display the meta description in search results where it can influence user click-through rates.
One of the simplest and quickest ways to impact your ranking is by optimizing heading. This will not just increase your visibility online, but it can likewise add context and value to your page which makes it easier to browse. Page heading is different from the page title, you should remember this.
You need to know the different page headings. These are H1, H2, up to H6. The best way to identify H2 from H6 is by the font size. The biggest font is used for H1 headings while H6 headings have the smallest font. The H1 serves as the main heading and the others are called the subheadings.
These subheadings will make your post much easier to read. Although headings are not mandatory, if you use them correctly, it will help your SEO efforts succeed. As a rule of thumb, try to add your target keyword in every 3 to 4 subheadings.
It is very important to position your keywords strategically on your content. This will help Google understands what your content is all about. Make sure not to overuse the keywords. Doing this can get your site banned from Google, Yahoo, Bing and other search engine.
To prevent this, make sure to limit your keyword density at around 2-5%. This is not an easy thing to do, you can use alternative words or synonyms. By doing this, you will be able to write uniquely, without getting into trouble.
Providing search engines more information about your site can help enhance its online performance. Thus, it is important for pages that want to beat their competitors to use structured data markup also referred to as rich snippets to improve their search engine listings.
You cannot use this for every content type, but you should use it where it applies. Structured data have lots of benefits, one is improved CTR in the SERPs and also better SEO performance.
Content is king. This phrase has been used again and again when it comes to SEO success. And because of this, the content factors is second to our list of SEO success factors. Get your content right, and you will have a solid foundation to support your other SEO efforts.So start now and optimize your content
Nowadays, researchers want to know more and are not satisfied with limited or basic information. It’s because of this why Google has been ranking authoritative and informative content first. So, if you want higher on Google, it is best to have longer content that covers more aspects of your topic. These days, it is okay to write long but make sure they are very useful for the readers.
You need to be careful when adding content. It may influence your rank but sometimes it can hurt your rankings. Make sure you have done it correctly. Posting similar or copied content on different pages is not a good idea. It’s a must that your content is original and unique.
Linking your content to authoritative pages does not mean you are sending your readers away. It actually sends trust signals to the search engine. Doing this only means that you want your readers to learn more about the topic. Google will surely rank you higher. However, too many outbound links can greatly reduce the page’s PageRank, affecting its search visibility. Outbound links can help you rank higher but make sure to do it in moderation.
Internal links are links added in your own content directing the readers to other pages in your website. Make sure that each link is used naturally. The page linked should be related to the topic and is helpful to the readers. It is also important that you update your links regularly and check for any broken links.
Internal links are the best way to improve your site and it can be a helpful tool for SEO. Navigating your site is much easier if you add internal links. It is also the best way to get your site properly crawled enabling its visibility in Google.
Your content is very important. But what you add in your content can make a difference. Content with images and video have a higher conversion rate.We recommend you to read out detailied guide about how to optimize the media on your website !
Video SEO is optimizing your video to be ranked and index on search engine result pages for specific keyword searches. There are lots of ways you can optimize your videos to give you a better chance of ranking. Make sure the video is of relevance to your content. Sometimes the video you have added could drive away your readers. You can choose either an emotional or an educational video.
To make your articles easy to understand, you should add images on it. An article of 1000 words with plain text can bore your readers. It is the best to show what you want to send to your readers. You can use a data flow diagram or a chart or simply make your posts more appealing.
Images should be added to each article you will post. Since visual searching is becoming more important, it can help increase your traffic. Your images should have titles, so treat them just like your page titles. Adding relevant keywords can help people discover your site when searching on Google images.
There are some site-wide factors that can affect the site’s search visibility.
A sitemap is an XML file that contains your individual webpage URLs. It helps search engine to index all of the pages on your website. This is the simplest and most effective way to inform Google what pages your website includes. It’s like an archive of each webpage in your site. This file should be visible in your website so the search engine crawlers can find it.
Trust is very essential. Google should trust your site before it could help your website rank higher. The domain trust describes the integrity and reliability of a website. There is no specific calculation method in determining the domain trust. The quality of the content and links added are considered vital elements in calculating the domain trust metric. If your website gets high domain trust, you will get a higher rank in Google.
Server’s location has a major effect on rankings and SEO for that particular region or country. That is if it impacts your site page load speed. But, if you can use other means like a webmaster tool in setting your geo-targeting, then there is no need to worry regarding the location of your hosting server.
People these days are accessing websites using their mobile devices and smartphones. This is the reason why there are major changes occurring in web design. Most websites are moving to a responsive design. These changes will benefit both the search engines and users.
Responsive design enables a page to adapt its layout into whatever device a user uses in browsing. This makes navigating easier and provides a more appealing user experience.
This is important as Google has rolled out the mobile-friendly label in the search results which will boost the click-through rates of your websites. They also label the non-mobile friendly websites so searchers will know which site will not work on their devices.
The faster your site loads, the better it will be for your rankings. A fast site usually gets better on-page user metrics, plus you will get good rankings. Sometimes site speed can be limited to your platform, but if you are not sure how to optimize the speed, check first your load time with a tool and then inform your hosting provider. Through this, you can start searching for ways to make your site faster within your platform parameters.
Your visitors will not wait for your site to load for more than 3 seconds. Studies have been conducted show results that the ideal loading time of a good site is 2 seconds, higher than that can cause your site ranking significantly. Make sure you choose a top-notch hosting company for your website.
UX or user experience design is the process of making products that provide relevant and meaningful experiences to users. This includes the design of the process of getting and integrating the product, aspects of branding, usability, design and function.
UX is all about how easily an app lets the user do what they want to do. There are several factors you need to consider to produce great user experience websites.
Finally, your domain can significantly affect your rankings. Some domain signals are not as strong as before, there are things that you should focus on:
Check the domain history as you may not be the first person to register it. Also, if your domain has been penalized in the past, its past records can greatly affect its present rankings.
Getting a perfect domain with a flawless domain history and good backlink profile is not easy. And if you found that perfect domain, you will notice that lots of webmasters are already focusing on that domain.
Buying old domains is an SEO practice because it is easier to rank in Google’s SERP. However, it is still the best to buy a brand new domain and start optimizing it than to deal with the mess around in buying old domains.
TLD or Top-level domain is the last segment you will find on a domain name, or it is the part right after the dot symbol. It is divided into two categories: the generic and the country-specific TLDs.
The country-specific TLD is used in targeting a particular local market, such as .co, .uk, and others. It will give you better rankings for that location.
Google considers the length of registration as a factor for site rankings although for some people it is not that important at all. Search engines trust websites if they are registered for longer than a year.
SEO or Search Engine Optimization is a complicated process. There are lots of factors you need to consider and each needs to work properly to get your website where you want it to be. If you focus seriously on the above factors, it will help your site soar high in 2019.