There are many years since the first SEO experts and search engines agreed that content is king. Nothing has changed today though – content is still king, whether you are targeting guests, search engines or both categories. Without content, your website is simply worthless, hence the necessity of writing everything by the book.

Types of Content Explained​​

Content is one thing. It provides information about your website, services or products to potential visitors. It also tells search engines what kind of niche and keywords you target. There are, however, more types of content and each of them has its own uses.

Product Pages

If you run a store, pictures are essential. However, a picture, a few sizes and some specifications in bullets will not be everything. Search engines will find an amalgam of irrelevant words stuck together – almost impossible to determine the main keyword, niche and category.

For this reason, a product page should include more information about a product. Ideally, you should come up with a little article and it has to be thoroughly optimized for the targeted keyword.

Blog Posts

Blog posts are self explanatory. They are separate from the actual content on your website – such as product or service descriptions or pages about you. In order to use blog posts in your SEO and marketing campaign, you will need your own blog.

A blog post is basically an article going on your blog. Apart from the actual content, it can include representative elements as well, such as images, infographics or even videos. Just like you have probably guessed already, it must be perfectly relevant to your website and niche.


Just like blog posts, guides must be relevant to your products or services. You cannot run an online shoe store and come up with plumbing or DIY guides because they are not relevant. Instead, you might have guides about maintenance tips, cleaning solutions or what to look for when buying shoes.

Such guides do not require a blog. Instead, you can have your own separate section on the website with relevant guides. You can also link to them from product pages. They can include images and videos too.


In simple words, an infographic is a visual representation of certain content. You can use any kind of content that can go with bullets, such as guides, top 10s, how to’s and so on. Text is also important, yet you can find infographics with no text at all.

They are usually displayed as pictures – make sure you have the right sizing, as you want them to be visible on mobile phones too. For example, long and thin images may not be the best options.


Glossaries can go in more directions. They basically define lists. For example, some SEO experts use glossaries to include their main keywords – not visible and useful to guests, but to search engines only.

However, glossaries have way more uses. You can also have a glossary explaining technical terms on your architecture or gaming website. These kinds of glossaries are mostly done for the audience, rather than search engines.

Article Search Engine Optimization

For maximum efficiency, content must be thoroughly optimized. If content is the king, a top notch optimization will most likely put you on top of your competition.

High Quality Content

Quality is essential in your content. It must be 100% original or search engines will detect your website as a duplicate and penalize it. Also, well written content will add to your quality standards in search engine result pages, as search engines will know your niche by following your writing. It’s recommended to check all your article using Copyscape .

When it comes to visitors, the necessity of quality is even more obvious, as it adds to your credibility. Imagine a medical blog written like it was translated from another language with an automatic software – would you trust it?

Design Good Content

So, how do you design good content? There are a few basic rules. First, make sure you do your homework and research the topic. Research high authority and credible sources. Second, write it with your own words and avoid copying sentences to prevent being rated as a duplicate website. Third, use the optimal structure, with headings and even bullets when it comes to lists.

Avoid long paragraphs as most people hate reading long chunks of text. Instead, focus on a few sentences in a paragraph only.

Correct Content

Always proofread your work. Read it a couple of times to ensure that you have no grammatical or spelling errors. Poor content will make it harder for search engines to identify your target audience. On the same note, your guests will lose their credibility in you. If your content is bad, you are no longer trustworthy, so they will focus on more professional alternatives instead.

Keyword Density

Keyword density is a variable that depends on how long your content is. As a general rule of thumb, you should hang around 1%. Do it way more and your content will look like you are trying to spam with random repetitions. Visitors will find it funny and simply move on to other websites. Do it way less and search engines will not be able to understand your niche, so your website might pop up to the wrong audience, while your ideal guests are given other alternatives.

Consider Your Audience

Follow these rules, but remember one thing – you write for your guests. You do not write for search engines, yet you can slightly alter your content to make it easier for them to index your website and recommend it to the right audience.

Visitors are your main target – consider your audience, age, location and interests. A website is like a business – find your ideal type of visitor and write for them.


In the end, you do not have to be a genius to understand the importance of quality content for your website. Focus on your readers, but remember that search engines also require some attention to prevent a poor position in search engine result pages.​You can find other SEO tips that matter in the SEO game on our website !

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