- 1 Multimedia Optimization
- 2 How to Optimize Your Images
- 3 How to Optimize Your Videos
- 4 Conclusion
When used correctly, images will help your website visitors understand you better. Moreover, images also contribute to your search engine optimization, so they go in two directions – guests and search engines. From this point of view, you will need to apply some certain rules when choosing and optimizing images.You can always check the entire list of things that affect your SEO rankings , here : rankerseo.com/on-page-factors/
The Necessity of Optimizing Images
It is said that a picture is worth a thousand words – it might work for your guests, but it will not work for search engines. It does work if you use the image to illustrate your content, which is still king for search engines. However, images can and will help with the optimization if used correctly.
In other words, there are certain aspects to pay attention to. They are not really visible to guests, but to search engines and go within the code. So, how do you ensure that your images and pictures are perfectly blending into your content?
How to Optimize Your Images
An image can be quite representative when chosen correctly. If you take your time to do it by the book, it will go further than that though.
Use Unique Images
Ideally, you should use your own pictures. This way, they are unique and will be better implemented by search engines. This idea works for your guests as well. No one wants to see a generic picture that they have seen before. Showing originality in your work will add to your credibility and audience.
At the same time, there are situations when an amateur self made picture is better than a professional picture that you can find online.
Opt for Quality
Quality is essential. If your picture is blurry, pixelated or has some dodgy frames, it will reduce the overall quality of your content.
File Name and Format
You need search engines to know what your picture means without even seeing it, hence the necessity of a good name. If your picture is about sunset in Corfu, you should rename it from DSC8292.jpg.
When it comes to the format, there are more options. JPEG is ideal for massive pictures in terms of resolution and sizing, while PNG is suitable for transparent backgrounds. If you share icons or small logos, SVG might be the right format.
File Size Optimization
Everything on your website must be downloaded for people to see it. If you have too many large pictures, loading the website will take longer. It is useless to use a 2000×1200 pixel image if you will display it at 200×120 pixels. Simply resize your pictures for the actual display. If you want them to be clickable and linkable to larger images, you can just link them.Or better you can use the Smush plugin if you are using WordPress to make them smaller .
Caption and Alt Text
Captions go around images in small frames and they help the audience. People want everything to be instant online, so they will mostly focus on headlines.
The alt text is displayed when the picture cannot be displayed for one reason or another – a user disabling images to reduce data traffic or a slow Internet connection. This way, they know exactly what the picture is about without having to see it.
An image sitemap may not be too useful to your visitors, but it will help search engines, so it adds to the overall optimization. Such an XML sitemap will tell search engines what kind of information there is on your website, as some pictures will simply not be reachable.
How to Optimize Your Videos
What Video SEO Is
If an image is worth a thousand words, a video is worth a thousand images. Video SEO works like image and content SEO. You basically optimize videos for search engines to crawl them and display them in a more efficient manner to your potential visitors. More and more people and businesses rely on videos to make their points of view obvious, but they fail to optimize them responsibly. So, what aspects do you need to take into consideration?
Choosing the Right Hosting Platform
Choosing the right hosting platform depends on your longterm goals. If you are interested in brand awareness and want to gain some popularity, Vimeo and YouTube will do the trick. However, unless you have the right captions, most traffic will be led to these platforms and not your website.
If you are interested in traffic to your own website, Wistia might be the choice. Basically, opt for platforms that allow redirecting traffic to you.
The video transcript is the text pairing with the actual video – excellent for your guests who want to see your videos without disturbing their partners, children or work colleagues. Transcripts will not reduce the efficiency of your videos. Those who can play audio loud will have no problem with them, while those who cannot will take advantage of the option. Your videos simply become more accessible.
Titles and Descriptions
Titles and descriptions help search engines, but they also draw interest among your visitors. Make sure they are engaging, but without looking like clickbait titles – no one will click on them. Also, they should be keyword optimized for maximum display.
Embedding the Same Video in More Places
It might sound like a good idea in video optimization and brand awareness, but it is not. Your guests will be confused. Focus on the right platform and your guests will most likely know exactly where to find you, rather than use search engines.
In a world where more and more people ditch personal computers and rely on mobile devices only, you want your videos to be optimized for mobiles as well. They should be playable in social networks (and many networks and platforms allow that), but also resizable and shot in landscape. The portrait mode is simply not popular enough for smartphones and tablets.
Bottom line, multimedia plays a major role in your campaign if used responsibly. It represents an opportunity that more and more consumers focus on due to the instant message delivery without too much effort, so better take advantage of it.