Most people believe that SEO is all about keywords and link building. Sure, it relates to a search engine, but at the end of the day, who is your website for? Search engines will not read your content or buy your products, but guests and customers. Therefore, this is your main audience.
The User Experience (UX)
The UX is what really makes the difference. Even if you rank well in search engines, guests are less likely to stick to you if the user experience is not good enough. From this point of view, it is not all about getting new people, but also about keeping them close to you.
What Is the UX?
In the old days, it was all about keywords if you wanted to rank well. Today, there are hundreds of elements taken in consideration by search engines. The user experienced has been rolled into search engine optimization years ago and seems to work hand in hand with it. Ask yourself – is your website easy to navigate? Is your content good enough to get your customers to interact? How fast is your website? Can you access it from a mobile phone?
The UX is not necessarily part of SEO, but it works along with it into a partnership. SEO goes on search engines, while the UX focuses on your guests.
What Makes the UX So Important?
The UX is about people. People will come back if you can provide a good user experience. You will get better engagement, while the conversion rate will skyrocket. Some SEO metrics will also be affected. Make sure your website can load right away, as people are not really patient over the Internet. Even if you get visitors, they will bounce and move on to other websites in no time if your experience is not good enough. As the bounce rate goes up, the search rankings will go down. The overall speed is not everything though.
Is the UX Important in SEO?
The UX will boost SEO – no doubts about it. Both procedures are sophisticated, so you will need to put in work before getting any visible results. Once you are on top of them, your traffic will skyrocket, so your audience and profits will go up.
If you focus on SEO only, you will attract new people – simple as that. They are less likely to stay though, despite your good visibility. Your longterm goal is to have customers and returning guests though – this is when the UX comes in.
When done correctly, a good user experience will most likely add to your search rankings too.
How to Improve the UX
There are a few ways to improve the UX. Just like in SEO, you will need to work on certain aspects and get them to work together for one common goal.
Check the Bounce Rate
The bounce rate is easy to calculate – the amount of one time visits versus the total amount of visits. Many websites have a high bounce rate because they fail at the UX. Checking it is relatively simple. You can check the statistics of your website through the control panel – most providers offer such statistics and metrics.
Other than that, solid search engines also provide the possibility to check the bounce rate through their analytic programs.
Average Session Duration
The average session duration is also available in the statistics of your website. When people barely spend a few minutes on your website, something is obviously wrong. More is obviously better. The good news is that you can also see the amount of visitors spending a certain amount of time. If 75% of your users spend more than an hour on your website, 20% spend half an hour and 5% spend a few minutes, you are doing alright.
There are no statistics for website navigation. As a general rule of thumb, keep it simple. Sure, sophisticated menus and buttons might look futuristic and interesting. But these days, everyone has access to the Internet, even the less literate users. They will stare at your page trying to find the buttons without knowing that they need to press that fancy button in the corner for the menu to pop up. Therefore, keep it simple and everyone will be able to find their way around.
Simplicity does not have to be dull though, as creativity will provide a good looking website design that is also functional.
How much time would you wait for a website from search results to load? Would you wait for more than 10 seconds? Most people barely wait a few seconds. Obviously, it depends on how important the respective website is for them. But generally speaking, if you find a website through search results and you have no idea what is on it, you will barely give it a few seconds before moving on to the next result.
If your website takes more than a few seconds to load, you need to do something about it because no one can face the frustration.We have a detalied guide about how to improve the page speed of your website !
Calls to Action
The call to action is that one little aspect that can make the difference between a lead and a conversion. Basically, potential customers are obviously interested if they are there. They do want to research more and do their homework. They would like it, but they are not 100% sure about it. They only need an impulse.
This is when the call to action kicks in to motivate your guests to take some action. Some marketers claim that the call to action is the most significant part of a marketing campaign. However, it depends on the website as well. You cannot place a sign telling your guests that you sell books and a button that asks them to call you. They want more than that, so provide details.
Bottom line, the user experience is often overlooked, yet it is critical. SEO will help you become visible, but the UX will help you get customers and returning visitors.More SEO Factors can be found here : rankerseo.com/on-page-factors/ .